Moonglaze Becomes First Saudi Beauty Brand to Launch at Sephora

Moonglaze, founded by influencer, makeup artist and entrepreneur Yara Alnamlah, has officially launched at Sephora Middle East, becoming the first Saudi beauty brand to enter the retailer’s ecosystem both in-store and online across the region.

For Alnamlah, the milestone represents far more than commercial success. Speaking to Arab News, she described the launch as “a celebration of cultural pride,” adding that the move elevates Moonglaze’s presence on the global stage while spotlighting Saudi and Middle Eastern beauty voices in the international marketplace.

“What makes this moment truly groundbreaking is that it’s the first time a Saudi brand has entered Sephora’s retail ecosystem, both in store and online exclusively in the Middle East,” she said. “This showcases the growing influence, creativity, and excellence of Saudi and regional beauty innovators, and opens the door for local brands to shine alongside international leaders.”

At Sephora Middle East, Moonglaze’s full range will be available, including blush sticks, bronze pods, highlighter sticks and brushes, alongside the newly launched FEELS lip liners and MOODS water lip tints, which are debuting exclusively as part of the Sephora launch.

The creation of Moonglaze has been a deeply personal journey shaped by Alnamlah’s background as a makeup artist. She has previously explained that the brand is rooted in her belief in healthy, glowing skin as the foundation of any great makeup look—an approach that led her to start with skincare before expanding into color cosmetics.

“The idea of using makeup to highlight natural beauty rather than mask it is something that I wanted to reflect in every Moonglaze product,” she said, adding that growing up in Saudi Arabia inspired her appreciation for radiant, luminous skin. Even the brand name reflects this philosophy: the word “moon” references the Arabic term “qamar,” often used to describe someone as glowing or luminous.

The Sephora debut follows Moonglaze’s international retail launch at Selfridges London in 2024, marking another significant step in the brand’s rapid rise and signaling a broader global spotlight on Saudi-born beauty innovation.