PUMA KSA: THE CHANGE IS REAL

Dubai, UAE; June 20th, 2022 - Global sports brand PUMA has officially launched its online platform in Saudi Arabia.

To announce its digital presence, PUMA created a campaign that embodies the unique and vibrant culture of Saudi Arabia through the eyes of its youth. PUMA partnered with marketing agency Hrmny to take over the streets of Saudi with a diverse group of local talent that together represents an emerging generation of creatives. The incredible homegrown team developed a visual story across various locations that were authentic and quintessentially Saudi.

Though PUMA has had a physical presence in the Kingdom for over a decade, trends and consumer needs are constantly shifting. To be within arm’s length of its Gen Z and Millennial audience who live and breathe online, it was time to spark change. Ultimately PUMA’s aim is to be with you everywhere.  

The campaign showcases the versatile and eclectic range across some of PUMA's portfolio including Sportstyle, Running, Studio, and Teamsport which are all available now at sa.PUMA.com

LINK TO FULL VIDEO: PUMA KSA

Media Contact:

Zarah Rashid, PR and Content Middle East -  [email protected]

PUMA is one of the world’s leading Sports Brands, designing, developing, selling, and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs more than 14,000 people worldwide, and is headquartered in Herzogenaurach/Germany. https://about.puma.com/