Saui Arabia Renames 'Arabic Coffee’ to ‘Saudi Coffee'

Ministry of Commerce in Saudi announced the commercial name of Arabic coffee has changed to Saudi coffee in the Kingdom’s restaurants, cafes, stores, and roasters.

This decision aligns with the Culture Ministry’s initiative in naming 2022 as the “Year of Saudi Coffee” as a way to strengthen the identity and culture of Saudi Arabia.

The initiatives aim to distinguish the flavor and preparation methods of Saudi coffee from other regional coffee.

Saudi coffee is heavily associated with generational hospitality and generosity, providing a close connection to the country’s customs and traditions.

He added that the decision would, in the future, create pride in cultural identity and increase the demand and presence of Saudi coffee roasts in the market.