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How Coolcations Became The New British Summer Holiday Trend

Why Britons Are Choosing Coolcations This Summer

  • Publish date: since 2 hour Reading time: 1 min read
How Coolcations Became The New British Summer Holiday Trend

Britain’s love affair with a sweltering Mediterranean summer bake-athon appears to be well and truly over. Blistering heatwaves on the continent, overtourism and a growing hunger for wellness and outdoor adventure have led a rising number of Britons to opt for ‘coolcations’ - holidays designed to take them to cooler, northern or high-altitude regions and away from the punishing heat. Here are 10 reasons British holidaymakers are swapping sunbeds for something altogether chiller.
 

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