GEA Chairman Turki Alalshikh Launches Riyadh Season 2023 Edition

  • Publish date: Sunday، 17 September 2023 | Last update: Friday، 13 October 2023
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The Riyadh Season 2023 edition was launched by the Saudi General Entertainment Authority's Head Turki Alalshikh on Saturday.

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In a video posted on his X (formerly Twitter) account, Turki Alalshikh unveiled the event's new logo and emphasized the variety of sporting, musical, interactive, and cinematic entertainment activities guests can look forward to.

The popular Riyadh Season, now in its fourth year, might draw up to 12 million tourists, according to Turki Alalshikh’s expectation.

“We expect 10 million to 12 million visitors this year, and we target more than a million tourists from outside the Kingdom,” he said.

“The Riyadh Season, in its fourth edition, has achieved 40% of its targeted revenue through sponsorship and some large deals even before it’s started,” he added.