How Coolcations Became The New British Summer Holiday Trend
- Publish date: since 3 hours Reading time: 1 min read
Why Britons Are Choosing Coolcations This Summer
-
1 / 10
- Related articles
- 12 Unusual British Christmas Traditions That Leave Americans Scratching Their Heads
- The Best-Value Summer Hotspots For British Sunseekers
- 10 Summer 2024 Fashion Trends You Need to Know
Britain’s love affair with a sweltering Mediterranean summer bake-athon appears to be well and truly over. Blistering heatwaves on the continent, overtourism and a growing hunger for wellness and outdoor adventure have led a rising number of Britons to opt for ‘coolcations’ - holidays designed to take them to cooler, northern or high-altitude regions and away from the punishing heat. Here are 10 reasons British holidaymakers are swapping sunbeds for something altogether chiller.