GEA Chairman Turki Alalshikh Launches Riyadh Season 2023 Edition

The Riyadh Season 2023 edition was launched by the Saudi General Entertainment Authority's Head Turki Alalshikh on Saturday.

In a video posted on his X (formerly Twitter) account, Turki Alalshikh unveiled the event's new logo and emphasized the variety of sporting, musical, interactive, and cinematic entertainment activities guests can look forward to.

The popular Riyadh Season, now in its fourth year, might draw up to 12 million tourists, according to Turki Alalshikh’s expectation.

في ظل قيادة مولاي خادم الحرمين الشريفين حفظه الله وبدعم وتخطيط قائدنا الملهم عراب رؤيتنا سيدي ولي العهد رئيس مجلس الوزراء حفظه الله
إطلاق فيديو موسم الرياض 2023 بهويته الجديدة وتجارب ترفيهية عالمية 🔥🇸🇦❤️🙏🏻#RiyadhSeason#BigTime

pic.twitter.com/jX67Ekyx5R

— TURKI ALALSHIKH (@Turki_alalshikh) September 16, 2023

“We expect 10 million to 12 million visitors this year, and we target more than a million tourists from outside the Kingdom,” he said.

“The Riyadh Season, in its fourth edition, has achieved 40% of its targeted revenue through sponsorship and some large deals even before it’s started,” he added.