Lionel Messi Is Now the Face of Luxury Saudi Brand Sayyar

Argentina's pride and joy Lionel Messi has forged a one-of-a-kind alliance with Sayyar, a luxury Saudi powerhouse renowned for traditional attire. The brand proudly revealed Messi, in the most stylish and gasp-inducing way, as their ambassador on social media -- showcasing him in the elegant white thoub and iconic red and white patterned shemagh, and we're here for it. The caption, inviting customers to 'embrace the shemagh like the GOAT (Greatest Of All Time)', felt very correct.

 

 

 

 

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A post shared by سيار | Sayyar (@sayyargcc)

With Sayyar's shemaghs priced around SAR 300, customers can indulge in luxury without having to sell their kidneys. 

 

 

 

 

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A post shared by سيار | Sayyar (@sayyargcc)

Messi's collaboration with Sayyar doesn't come as a big surprise with him taking on the role as a tourism ambassador for Saudi Arabia earlier this year. As Saudi Arabia invests heavily in modernization and diversification, Messi's partnership with Sayyar reflects a fusion of tradition and innovation, captivating audiences globally.

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