Squid Game Comes to Life at Jeddah Airport
- Publish date: Friday، 07 February 2025 Reading time: 1 min read | Last update: Thursday، 10 April 2025
'Squid Game' Takes Over Saudi Arabia with Airport Activation and Nationwide Campaign
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Passengers at Terminal 1 of Jeddah Airport were surprised by an unexpected sight — the iconic red-suited guards from the hit Netflix series Squid Game. The guards were seen moving through the airport, collecting a life-sized version of the eerie 'Red Light, Green Light' doll from baggage carousels and loading it onto a van.
Immersive Airport Experience
Digital screens around the terminal displayed visuals from Squid Game, creating an immersive experience that transported travelers into the series' tense atmosphere. The creative airport activation marked the start of a nationwide campaign to promote the highly anticipated second season of the global hit.
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Squid Game Guards Spotted Across the Kingdom
After the Jeddah Airport spectacle, the guards appeared in other major cities, including Dammam, Abha, AlUla, and Riyadh. Their presence quickly grabbed attention and sparked curiosity across social media.
Collaboration Behind the Campaign
The elaborate campaign was a collaboration between Subscription Video On-Demand (SVOD) and Over-the-Top (OTT) streaming platforms, advertising agency Science and Sunshine, and JCDecaux ATA. The creative activation showcased a bold approach to connecting audiences with the series ahead of its new season launch on Netflix.