Saudi Arabia Wins First-Ever Grand Prix at Cannes Lions 2023

The famed Cannes Lions International Festival of Creativity, which finished its final award ceremony on Friday, has announced that Saudi Arabia has received its first-ever Grand Prix.

“It’s inspiring to see new countries enter and win Lions to raise the creative bar on the global stage,” said Simon Cook, CEO of Cannes Lions.

Creative agency Wunderman Thompson won the Grand Prix for its campaign “The Subconscious Order” for client Hunger Station in the creative commerce category.

The Hunger Station app now includes a new function that detects when a user has been scrolling for a while and activates the "subconscious ordering" tool.

The front camera then monitors the eye's interest when the app shows a selection of cuisines. The app then proposes a list of pertinent eateries using artificial intelligence and proprietary food theme modeling.

Nancy Crimi-Lamanna, the jury president for the creative commerce category and chief creative officer of FCB Canada said the campaign set “a new standard for commerce and shows the way forward in how brands can remove pain points in a moment of purchase while adding meaningful value to it.”

She added: “Some work brilliantly showed us what is possible today in creative commerce, but this idea showed us what is possible tomorrow.”

The "Newspapers Inside the Newspaper Edition" campaign from the An-Nahar newspaper earned Impact BBDO a Grand Prix in the print and publishing area.