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Unveiling the Meaning & Design of NEOM: Saudi Arabia's Megaproject

  • Publish date: Thursday، 11 May 2023
Unveiling the Meaning & Design of NEOM: Saudi Arabia's Megaproject

NEOM, Saudi Arabia’s multi-billion-dollar development project is scheduled to open its first destination, Sindalah, to the public in 2024. Known for its futuristic features and advancements, NEOM has not only established a unique identity with its distinctive name and logo but also encompasses various sections that reflect different core values.

The name NEOM was created by combining the initial three letters of the ancient Greek term "neo," which signifies "new," and the letter 'M' from the Arabic word "Mustaqbal," meaning "future." Additionally, the letter 'M' represents the first letter of the name of Mohammed bin Salman, the Crown Prince of the Kingdom. The unanimous agreement of the board resulted in the formation of the name "NEOM."

NEOM took to Twitter on Wednesday to unveil the significance of its logo design, which represents the project's core values.

Unveiling the Meaning & Design of NEOM: Saudi Arabia's Megaproject

The NEOM logo features five distinct patterns each representing one of the five key pillars:

  1. Nature
  2. Technology
  3. Livability
  4. Sustainability
  5. Community

Divided into five sections, the logo highlights the importance of these pillars through its unique patterns.