Soudah Peaks: Saudi Arabia's New Mountain Tourism Jewel

The Crown Prince of Saudi Arabia, Mohammed bin Salman, has launched a masterplan to develop Soudah and parts of Rijal Almaa into Soudah Peaks, a luxury mountain tourism destination located 3,015 meters above sea level on Saudi Arabia's highest peak. 

Image Source and Copyright: MARC NOUSS 

Soudah Peaks, a new luxury mountain tourism destination in Saudi Arabia, aims to attract over two million visitors per year by 2033. The project is located in the Aseer region of southwest Saudi Arabia and is part of the Public Investment Fund's (PIF) efforts to diversify the economy by expanding the tourism, hospitality, and entertainment sectors.

The Crown Prince of Saudi Arabia, Mohammed bin Salman, who is also the head of the company developing Soudah Peaks, says that this new luxury mountain tourism destination will be different from anything else in the world. It will offer visitors an amazing experience, while also protecting the natural environment and culture of the region.

The development of Soudah Peaks is aligned with the goals of Saudi Arabia's Vision 2030, which is a national plan to diversify the economy and reduce the country's reliance on oil. Vision 2030 includes a number of goals related to tourism and entertainment, such as increasing the number of visitors to the Kingdom and attracting foreign investment in the tourism sector.

The Crown Prince said: “Soudah Peaks will be a significant addition to the tourism sector in Saudi Arabia and place the Kingdom on the global tourism map, whilst highlighting and celebrating the country’s rich culture and heritage.”